A short start
First, who is this prompt for?
Add your name and the email address where you want me to send the finished prompt.
Your draft stays in this browser while you work. When you finish, your answers will be saved privately and your completed prompt will be emailed to you.
Start with the symptom
What would you like to understand about your marketing?
Pick the closest answer. Your AI will investigate the cause rather than assume you already know what needs fixing.
Give the AI the real business
What do you sell?
Your AI will inspect the website and compare what it communicates with what you say the business sells.
The comparison between your answer and the website may reveal part of the problem.
Make the result commercially useful
Who do you want more of—and what do you want them to do?
You do not need a perfect ideal-client profile. Describe the kind of person, their situation and the small next decision you want from them.
Give the AI a real comparison
Add three relevant competitors.
Choose businesses selling a similar service or product to the same kind of customer. Pick competitors you believe are attracting customers well. Three gives the AI a proper basis for comparison. If you leave any blank, the prompt will ask you once more for the missing links before it starts.
Need examples? Search for your service or product as a customer would, then choose three businesses whose marketing appears strong.
Why the competitors matter
Your AI will compare who each business speaks to, the problem it leads with, its offer, proof, free value, call to action and buying path. Three direct competitors give it a far better basis for finding what your business could improve.
Your research prompt
Your prompt is on its way.
We are sending it to the email address you gave us. Open the email and copy the prompt into ChatGPT, Claude or Gemini with web access.
Your prompt is a starting point, not a finished answer.
Give your AI the extra context, files and examples it needs. Then question its first answer and decide which, if any, of its marketing considerations is worth developing.
Your comparison can be stronger
You supplied fewer than three direct competitors. The prompt will still analyse your business, but adding three relevant competitors gives it stronger evidence for the diagnosis.
This is not a generic “give me leads” prompt. It helps you give AI a proper research job before you decide what to change.